Privacy Policy & Cookies

1. Introduction

1.1. Ideal Furniture World is committed to safeguarding the privacy of our clients, website visitors and staff; in this policy, we explain how we will treat your personal information. 1.2. We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website.

2. Who We Are

2.1. We are Ideal Furniture World. We are registered in England & Wales under registration number 14524949. Our registered address is Ideal Buildings, 161 Harehills Lane, LS8 3QE, Leeds, UK. Our VAT number is 883 5752 81.

3. Contacting Us

3.1. We welcome questions and comments regarding this Privacy Policy. If you would like to contact us please refer to the "Contact Us" page of our Site.

4. Changes to This Privacy Policy

4.1. Any changes we may make to our Privacy Policy in the future will be posted on this page. We recommend that you check this page from time to time to take notice of any changes we make, as they are binding on you if you provide us with information after such a change has been made.

5. Information We May Collect

5.1. Information which you give us: We may collect and process the following data which you provide to us:

• Information that you provide by filling in forms on our site, including registration, newsletters, correspondence, and contact forms Information that you provide when you make purchases or share data via social media functions Information that you provide when you enter competitions or participate in promotions Information that you provide when you report a problem with our Site Contact details such as your phone number and email address Personal details such as your name, age and address Details of transactions and order fulfilment including delivery address and financial details

5.2. Information we collect about you: We may also collect technical information automatically when you visit our site, including IP address, device information, browser type, time zone, and browsing behavior. 5.3. Monitoring of telephone calls and emails may be recorded for training purposes and fraud prevention.

6. Cookies

6.1. Cookies are small pieces of information stored on your device that enable a server to collect information from an internet browser. 6.2. We use cookies to:

• Personalise our site to you, including language and region displays Allow you to use our site conveniently, such as storing items in a shopping basket Improve our site through user navigation analysis and bug identification Review the popularity of our products and advertisements Estimate our audience size and usage patterns Provide faster and more personalised service Identify your devices and prevent fraud

6.3. You can set your browser to accept or reject certain cookies. However, blocking cookies may prevent you from using our Site effectively.

7. Uses of Your Information

7.1. We use the information you provide to:

• Complete payment processes with previously used card details Carry out our contractual obligations and provide requested products and services Personalise and tailor products presented on our site Provide information about similar goods and services Contact you about reviews and ratings you submit Verify age for age-restricted products Check validity of payment cards and addresses Contact you regarding order despatch and delivery Notify you about changes to our service

7.2. We use collected information to administer our site, improve user experience, enable interactive features, and make product recommendations.

8. Where We Store Your Data

8.1. The data we collect will be stored on secure servers within the European Economic Area (EEA). The majority of such data is held within the UK. 8.2. Certain information may be accessed by staff operating outside the EEA for order fulfilment, payment processing, and support services.

9. Retaining Personal Information

9.1. Our data retention policies ensure compliance with legal obligations regarding retention and deletion of personal information. 9.2. Personal information shall not be kept longer than necessary for its purpose. 9.3. We will retain documents containing personal data:

• To the extent required by law If documents may be relevant to ongoing or prospective legal proceedings To establish, exercise or defend our legal rights To support ongoing business purposes with due consideration for privacy rights

10. Security Standards

10.1. We are checked annually to confirm we meet payment card industry data security standards. 10.2. While we take steps to protect your data, transmission via the internet cannot be completely secure. Any transmission is at your own risk.

11. Disclosure of Your Information

11.1. Your personal information will not be shared with third parties unnecessarily. 11.2. We may disclose your personal information to third parties:

• In the event of business sale or acquisition If required by legal obligation or to protect rights and safety For payment processing and fraud prevention In connection with product ratings and reviews As otherwise stated in this Privacy Policy

11.3. We may share anonymised or aggregated data with advertisers and analytics providers.

12. Your Rights

12.1. Under the Data Protection Act, you have the following rights:

• The right to be informed about collection and use of your personal data The right to access your personal data The right to have inaccurate data rectified or completed The right to have your data erased in certain circumstances The right to restrict or suppress your data in certain circumstances The right to data portability The right to object to use of your information for marketing or profiling

12.2. To access your personal information or exercise your rights, contact us via our Contact page or call 0113 248 7070. 12.3. We will respond to requests within 30 days. 12.4. We may request evidence of identity and residence to process your request.

13. Third-Party Sites

13.1. Our Site may contain links to partner networks, advertisers and affiliates. These websites have their own privacy policies and we do not accept responsibility for them. Please check their policies before submitting personal data.

14. Law and Jurisdiction

14.1. This Policy is governed by English law. Legal proceedings can be brought in English courts. Scottish residents may also use Scottish courts, and Northern Irish residents may use Northern Irish courts.

15. Complaints

15.1. We are committed to protecting your privacy. If you have concerns about how your data is being used, please contact us. 15.2. If you are not satisfied with our response, you can contact the UK Information Commissioner's Office at www.ico.org.uk.